NEW FORD F-150 -- FIRST TRUCK TO OFFER TOUGHER, BRIGHTER, MORE EFFICIENT LED HEADLAMPS

MAR 18, 2014 | DEARBORN

• Segment-first LED headlamps available for all-new Ford F-150 will last more than five times longer than conventional bulbs
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• Use of LED technology in F-150 headlamps picks up on lighting trends in smartphones, tablet computers and TVs

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• Ford engineers subject LED headlamps to extreme heat and saltwater baths, and pummel with rocks, rock salt and ice to prove lamp toughness

When the assignment is to reinvent the Ford F-150 while maintaining its heritage of being Built Ford Tough, even the headlamps matter.

Until now, headlamps often needed to be replaced long before the end of a vehicle’s life. For the all-new 2015 Ford F-150, Ford wanted durable headlamps that would last as long, or longer, than the truck. Ford lighting expert John Teodecki and his team found the answer in technology they believe could change truck lighting forever – light-emitting diodes, or LEDs.

“Stand on it,” Teodecki said, perched atop an 11-pound F-150 headlamp unit. “This lens just won’t break. We fire stones at it, expose it to extreme sun, soak it in saltwater, shoot rocks, rock salt and ice – this thing is very tough to crack.”

No other light-duty pickup truck on the road today has LED headlamps. LED lamps use 63 percent less energy than the halogen bulbs seen in competitor trucks, and the light quality and aesthetics of the technology are superior, Teodecki explained. Most important, the LED headlamps in the new F-150 are more durable than conventional lights, and are made to last more than five times longer.

LED is the fastest-growing segment in lighting technology, according to trade magazine LED Inside. Applications include smartphones, tablets,computers,TVs, luxury sedans, industrial, commercial and outdoor lighting. Even supermarkets incorporate LED lighting to make produce look fresher.

What sets F-150 LED technology apart is how the headlamps are made, and how superior they are from what the industry has traditionally used. To develop this cutting-edge headlamp technology, Ford leveraged the expertise of its longtime lighting developers OSRAM and Flex-N-Gate. The program is creating more than 30 jobs at the OSRAM Hillsboro, N.H. facility.

Halogen bulbs have been in use for most vehicle applications for years. The design is similar to standard household light bulbs. Thin filaments inside the bulb last for about 40,000 miles before needing to be replaced. Extreme temperatures and vibration from washboard roads can shorten the life of halogen filaments even further.

The next step up from halogen is high-intensity discharge headlamps. HID light illuminates the road more uniformly than halogen bulbs. Ford offers this type of lighting on many of its vehicles, including the current model F-150.

With the LED lighting system available for the new F-150, Ford lighting experts had more freedom with the lamp design, because LEDs are smaller than typical headlamps and are easier to package.

The new Ford F-150 LED headlamp unit uses semiconductor chips to control the light. The technology is much simpler than halogen or HID, which helps make LED lights more durable and therefore longer-lasting.

Ford designers created a unique lens for the F-150 LED headlamp with special machines that carve out 16 precision optical surfaces and 80 facets on the lens face to spread the light evenly. The innovative design magnifies the light, allowing Ford to better illuminate the road for the new F-150 driver using just a single LED per lamp.

Teodecki, a University of Michigan graduate with 29 years’ experience in automotive lighting, puts on a white glove to handle the fine lens – much like a jewelry expert would before showcasing an expensive ring or pendant.

“We don’t want to get fingerprints on the surface, because that would change the lens’ ability to spread the light evenly,” Teodecki said.

The crowning touch for the lighting on the all-new F-150 is another first for the auto industry. Ford designers outlined the LED headlamp with a thin LED tube to create a signature appearance for the new truck that can be spotted from great distances at night.

“Remember the craze in the 1980s with truck light bars?” Teodecki said. “It looks so cool. I’m telling you, this LED light tube is going to be the next big thing. Our new F-150 owners will be longing for dusk every day, just to show off their trucks in dramatic lighting.”

Celebrating Good Works in Ford Trucks

Celebrating Good Works in Ford Trucks

Tori Tellem,

 

3/3/2014

http://youtu.be/wh2iyVwawYg

When you turn on the evening news, it can be challenging to remember that there are actually good things happening in our world. Walking among us – and sometimes as anonymously as they can possibly be – are people who volunteer their time, heart and skills to make that aforementioned world a better place to live.

The Good Works program introduces us to exactly these kinds of warm spirits, who are improving their community. Not to mention that they are Ford truck owners. Professional Bull Riders celebrity and the host of Good Works, Brendon Clark, travels across the country looking for those who are helping others and giving of themselves selflessly.

The videos in the Good Works series can be seen on the Good Works website. Someone who touched us with an act of kindness was Dan Foster, who wanted to thank our men and women in uniform for their service. As a Vietnam vet himself, he wanted to pay special tribute to them and created a wall of honor – but it’s not a memorial. It’s a wall that honors these heroes.

And also know that Ford is giving away a 2014 F-150 and $25,000 donation to charity through the Rider Relief Fund. You can learn how to enter here. A Ford F-150 with EcoBoost^® and a VIP trip for two to the Built Ford Tough Series PBR World Finals seems like a win for you, but it’s a win for charity as well. You can donate to the Rider Relief Fund, which supports bull riders who have sustained injuries, or to the charity of your choice.

We know inspiration can also be found through Ford Social fans, so if you’re a Ford fan who uses your vehicle to volunteer, submit your storyhere.

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F-150

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Ford Reveals 2015 Expedition with EcoBoost Engine, Advanced Technology, New Platinum Series

• 2015 Ford Expedition will feature 3.5-liter, direct-injected twin-turbocharged EcoBoost® engine popular in Ford F-Series; engine designed to deliver most powerful, fuel-efficient Expedition ever
• Advanced technology in new Expedition includes Blind Spot Information System® with cross-traffic alert, electric power-assisted steering, SYNC® with MyFord Touch®, available suspension damping to improve passenger comfort; a new high-trim Platinum series debuts
• Ford global utility vehicle sales rose 35 percent in 2013; Ford has been the leader in North America utility vehicle sales since 2011

DALLAS, Feb. 18, 2014 – The new 2015 Ford Expedition, revealed here today ahead of the 2014 DFW Auto Show, continues to represent the smart choice for people who need a full-size utility vehicle that provides capable performance, usable space and advanced technology.

Expedition now features Ford F-Series’ popular 3.5-liter EcoBoost® engine, more technology than ever and a fresh new look. Launching later this year, it is the latest Ford nameplate to offer a Platinum series. Expedition is being shown for the first time in Texas, Ford’s largest market by sales volume, and home to the top two cities for Expedition sales – Dallas and Houston.

Expedition debuted in 1996 and is Ford’s largest utility vehicle. By most measures, it is a leader in interior space, accommodating eight passengers. Two versions are offered – the standard 119-inch wheelbase is just more than 6 inches longer than Ford Explorer. It has three rows of seats and up to 108.3 cubic feet of cargo space. The longer-wheelbase version sits on a 131-inch wheelbase, and features three rows of seats and up to 130.8 cubic feet of cargo space.

Expedition remains the only full-size utility vehicle not classified as a luxury offering to feature an independent rear suspension. This helps deliver more confident ride and handling characteristics, and allows for the lower, more convenient fold-flat third-row bench seat.

Both standard and EL versions of Expedition are built at Kentucky Truck Plant in Louisville, alongside Ford’s popular Super Duty pickup. Last month, the company confirmed plans to add more workers and invest an additional $80 million in facility upgrades to improve automation and increase capacity at the plant.

Ford is responding to strong customer feedback and introducing a top-of-the-line Platinum series Expedition with unique, premium interior appointments. The new vehicle features the latest popular technologies like SYNC® with MyFord Touch®, push-button start and Blind Spot Information System®. A new 3.5-liter, direct-injected twin-turbocharged EcoBoost delivers more power and performance than the current 5.4-liter V8, and is designed to be more efficient.

“This new Expedition is proof Ford is committed to remaining the leader in utilities – small, medium and large,” said Jackie DiMarco, Expedition chief engineer. “We listened to our customers and created a full-size utility vehicle that doesn’t compromise in performance, technology or design.”

Improved on the road

From the outset, engineers worked to make the 2015 Expedition a technologically advanced vehicle that is easy to drive and offers refinement for all types of drivers.

The new EcoBoost engine dramatically changes the driving characteristics of Expedition. Compared with the 5.4-liter V8, the 3.5-liter EcoBoost gives drivers not just better fuel economy, but more power and torque on demand at very low engine speeds.

“Expedition becoming the latest Ford utility vehicle to wear the EcoBoost badge will be exciting for customers,” said Doug Scott, Ford truck group marketing manager. “Increased torque and horsepower, combined with new levels of efficiency and an advanced suspension not only will make Expedition more fun to drive, but also easier to own. This is another ‘and’ solution from Ford.”

The 3.5-liter EcoBoost will be the only engine offered in the new Expedition in North America. To maximize performance and control, the vehicle is equipped with a six-speed SelectShift® automatic transmission featuring a manual mode that allows the driver to use a shift-mounted rocker switch to select the desired gear.

With EcoBoost now standard equipment across the 2015 Expedition range, the entire U.S. lineup of Ford utility vehicles will be available with EcoBoost power by the end of 2014.

New continuously controlled damping, available for the first time on a Ford nameplate, will make Expedition the only Blue Oval-branded vehicle in the United States with three selectable drive modes – comfort, normal and sport.

Using a suite of sensors that detect 46 unique body, steering and braking inputs, the advanced suspension monitors body motion and then adjusts Expedition’s damping system in milliseconds to manage the vehicle’s natural body motion. A vehicle with poor damping feels as if it is bouncing on its suspension springs; continuously controlled damping recognizes the weight of the vehicle, steering feedback and road undulations and then reacts accordingly, helping to control body motion so passengers experience an orderly, comfortable ride.

The new Expedition also features Ford’s innovative electric power-assisted steering, which gives drivers noticeably improved maneuverability at low speeds and better feel at high speeds, and saves fuel because it operates more efficiently than traditional pump-driven systems. The technology reduces steering effort and makes Expedition more engaging to drive.

More technology customers want

The new Expedition debuts with popular technology upgrades consumers are now demanding, including SYNC with MyFord Touch and driver-assist features such as radar-based Blind Spot Information System with cross-traffic alert.

The updated interior of Expedition incorporates a fresh center stack to accommodate new technologies, such as an 8-inch touch screen for SYNC with MyFord Touch. The driver information cluster features two full-color 4.2-inch LCD screens.

Other new technologies on the 2015 Expedition include a 10-speaker, 700-watt Sony audio system; Intelligent Access with push-button start; rearview camera; seven-color, interior ambient LED lighting; and Ford truck apps to help make trailer towing and off-road driving easier.

Fresh style and design

The new Expedition pushes full-size utility vehicle design to a higher level, with fresh interior and exterior styling and a diverse series lineup – each with a distinct look and feel to give customers more choice than ever. A Platinum trim package, which has been very successful on Ford F-Series, will be available on Expedition for the first time.

“The Platinum series brings Expedition into a whole new arena of design and style,” said Scott. “One of the strengths of Expedition has always been the different trim series we offer. From XLT to Limited and now with Platinum, we have an Expedition that will fit any customer’s needs.”

The Platinum series is tailored with lush leather seating described by designers as buttery – soft and smooth to the touch. It’s available in a new Brunello leather, a red wine color with tuxedo-stripe accents and French-seamed stitching. Platinum customers can also choose black leather with Agate Gray accents.

Beyond the new Platinum series, the 2015 Expedition lineup includes the XLT, Limited and a new King Ranch edition to be revealed later.

The design team, finding inspiration in the world around them, incorporated different themes to define the look for each series. The intent was to reflect a consumer lifestyle, from the sporty XLT, to the confident, elegant Limited, to the sophisticated, urban Platinum. Each series has unique finishes specially selected to reflect the lifestyle and desires of the customer. For example, Expedition Limited features refined yet traditional finishes, while for the Platinum edition, the colors and material finishes are fresh and sophisticated.

The Expedition exterior has been updated with an all-new front end featuring available LED fog lamps for a fresh, aggressive look.

An all-new wheel lineup including factory-installed 22-inch models, a redesigned rear hatch and subtle, chrome-tipped exhaust pipes round out the exterior changes to the 2015 Expedition.

With this new model debuting at the DFW Auto Show – deep in the heart of the full-size utility vehicle market – Ford is building on a successful tradition of Expedition capability and quality with significant improvements in design, performance, efficiency and available technology.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.